Case Study 3: the Process of APCC Proposal

The problem. APCC rebranding proposal was something that I haven't done before even during previous marketing classes. To make a proposal with three group members within less than a month, each of members should be in charge of more than I thought. From making buyer persona to make example social media posts, there are many things that skills were required and that I haven't practiced before. My team member helped me a lot, but I didn't want to rely on them for everything.

The solution. First, I started to google what is buyer persona in my native language. Our team mates thought some ideas but I need more information in my language. I asked my teammates to do Photoshop for persona formatting because they were good at but I was not. Instead, I taught myself how to use Canva to make example social media posts even if it took time. I volunteered to do other paper works while they do graphic works.

The result. for part 2 group project, we got perfect scores and 225 points out of 250 for presentation scores. Also, the design of logo for next year was selected from our groups. We are really proud that we made it together!